We invest a tremendous amount of time and money on social media. The question is, how can we make “it” work just as hard for us? There are some great ideas in is article on how to do this.
Be careful. unless you have staff, it is probably not possible to participate on all the social media platforms. Identify the ones that match up with your Target Market, and that you can support. A consistent online presence will build your Brand and encourage Customer Engagement.
Remember to use the Data Analytics Tools to keep an eye on traffic flow. Track where your visitors come from, their demographics and how interested they are in your content, i.e. how long they stay. This is the best way to know if you are getting your message to your potential customers. Repeat what works and discard the rest.
If you need to, get help with your online marketing, and content creation and distribution. Doing it badly is almost as bad as not doing it at all.