Keep your Business Local

Community Based Marketing and Loyalty Programs for Small Business

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The Marketing Component

Many small businesses have yet to take advantage of marketing resources at their fingertips. Some think that marketing equals big bucks but the increasing popularity of Online Marketing techniques and Social Media mean effective campaigns can be implemented on a small budget. Using these channels any business can build and develop a following that can be converted into market share.

The best marketing strategies combine offline and online activities to direct prospects to a website and a physical location. The most important component of the strategy is defining and understanding the target market. Creating messages that engage that audience will encourage prospects to make contact and to buy.

Ultimately, marketing is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Each customer interaction is an opportunity to cement this relationship.

The key to building a successful business is using all the available promotional tools. Combining marketing techniques with social media and programs that reward customers translates into good business.

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A Community Based Win-Win Situation

This is what we call a Community Based Win-Win Situation.

Customers get rewards such as points that can be redeemed at other participating businesses in the community or as gifts, vouchers and coupons. They can also be used for fund-raising and to sponsor local groups.

Local businesses retain and build their customer base and collect data on the buying habits of their target market, including detailed demographics. The kind of data analytics is by major retailers to develop sophisticated models that produce what they call Business Intelligence.

The way to develop those relationships and gather this type of information is simple, use Community Based Loyalty Programs. These programs are now easy, convenient and a cost effective way to reach out to learn more about your customer base and increase business.

LocalBizConnex is partnering with suppliers to bring innovative Community Based Programs to you. We work with you to select the best solution for your community, then design and implement the programs.