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Community Based Marketing and Loyalty Programs for Small Business


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Target Market, Marketing, Promotions, where do you Start?

How do you take that great idea and make a business out of it? This is a question I get asked a lot. I usually answer it, with another question. “Do you know who will buy your product or service?”

Simply put, this is your Target Market. To be successful, businesses need tA woman hand carrying a bunch of colorful shopping bagso know what they buy, when they buy and how often they buy. If there is enough demand for your products or services then you have a viable business. The next part of the process is to position the business so that customers know that you provide these products or services and you are “top of mind” when they are ready to buy.

This is where Marketing comes in. Does marketing mean spending lots of money? Not really. It means spending on programs that get your message to your potential customers. This could mean point of sale displays, websites, blogs, advertising, coupons, loyalty programs, direct mailings, email campaigns, the list goes on and on.

Where do you start? You start where your customers are. Do they read newspapers, are they online, do they collect coupons – you need to be wherever they are. The challenge is to create the right mix of programs that communicate your message and support your business objectives.

Contact us to discuss the type of programs that work best for you and your target market. Our Community Based Marketing approach helps small business access programs that are usually only available to large corporations. LocalBizConnex has  created Marketing tools that support small businesses and help them focus their promotional dollars on their Target Market.

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How do you know which Promotion is Working?

This is a question I get asked often. It is a constant concern of all businesses spending money on Marketing. This was high-lighted in a recent article called “The Recovery Plan from the Scary Experiment” about an attempt to determine if a web strategy worked. What they did was stop creating content and publishing articles. The result was a drop in traffic to the web site. Empirical proof that the web strategy was working.

xhdhspsqnuefcdshrndt-wNot many businesses want to take such a drastic step. A more measured approach is not to stop cold turkey but to introduce promotions that encourage customer participation and allow businesses to track customer uptake. The best way to do this is to implement programs that get customers to sign up for special deals, coupons and rewards.

These types of programs are great ways for businesses to learn about their customer base. The response to these types of promotions show which ones appeal to which part of the target market. This information can then be used to design future campaigns.

Contact us to discuss the type of Program that works best for you and your target market. LocalBizConnex has  created Marketing tools that support small businesses and help them focus their promotional dollars on their target market.


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How to Effectively Use In-Store and Online Coupon Programs

Coupons still work according to Shop.org.  Shoppers continue to use them for both online and in-store deals. This trend is expected to continue as more consumers get smart phones and use them as part of the shopping experience. Get more out of your coupon promotions, use them to not only sell products and services but to learn more about your customer base.

The questions most retailers ask are; “what does this kind of promotiDragleon really cost” and of course “what is the return on investment”? The good news is that the cost and the results of using coupon marketing can be easily measured. You can see who redeemed the coupons, find out where the user found the coupons, and use this information to identify which marketing campaigns work.

The success of any coupon program depends on the “offer”. It must be of appropriate value and relevance to the customer base. Therefore, the more you know about your customers the better the response.

In-store and online coupons both have a place in the promotions mix. They can be used strategically to achieve different things. Sometimes the objective of the program is to provide information and the redemption rate is secondary. For example, many programs now encourage customers to sign up for online programs that give them access to other deals. This is a good way to collect customer information that can be used for the next marketing campaign.

Coupon and Loyalty Programs can be used to increase sales, do market research, collect customer information, broaden the customer base and build relationships. LocalBizConnex designs Programs that meets all of these objectives.