This is a question I get asked often. It is a constant concern of all businesses spending money on Marketing. This was high-lighted in a recent article called “The Recovery Plan from the Scary Experiment” about an attempt to determine if a web strategy worked. What they did was stop creating content and publishing articles. The result was a drop in traffic to the web site. Empirical proof that the web strategy was working.
Not many businesses want to take such a drastic step. A more measured approach is not to stop cold turkey but to introduce promotions that encourage customer participation and allow businesses to track customer uptake. The best way to do this is to implement programs that get customers to sign up for special deals, coupons and rewards.
These types of programs are great ways for businesses to learn about their customer base. The response to these types of promotions show which ones appeal to which part of the target market. This information can then be used to design future campaigns.
Contact us to discuss the type of Program that works best for you and your target market. LocalBizConnex has created Marketing tools that support small businesses and help them focus their promotional dollars on their target market.