Keep your Business Local

Community Based Marketing and Loyalty Programs for Small Business

Target Market, Marketing, Promotions, where do you Start?

4 Comments

How do you take that great idea and make a business out of it? This is a question I get asked a lot. I usually answer it, with another question. “Do you know who will buy your product or service?”

Simply put, this is your Target Market. To be successful, businesses need tA woman hand carrying a bunch of colorful shopping bagso know what they buy, when they buy and how often they buy. If there is enough demand for your products or services then you have a viable business. The next part of the process is to position the business so that customers know that you provide these products or services and you are “top of mind” when they are ready to buy.

This is where Marketing comes in. Does marketing mean spending lots of money? Not really. It means spending on programs that get your message to your potential customers. This could mean point of sale displays, websites, blogs, advertising, coupons, loyalty programs, direct mailings, email campaigns, the list goes on and on.

Where do you start? You start where your customers are. Do they read newspapers, are they online, do they collect coupons – you need to be wherever they are. The challenge is to create the right mix of programs that communicate your message and support your business objectives.

Contact us to discuss the type of programs that work best for you and your target market. Our Community Based Marketing approach helps small business access programs that are usually only available to large corporations. LocalBizConnex has  created Marketing tools that support small businesses and help them focus their promotional dollars on their Target Market.

Advertisements

Author: birowriting

Online Content Manager, I write blogs, articles, web content, proposals, in fact writing is what I do best.

4 thoughts on “Target Market, Marketing, Promotions, where do you Start?

  1. This explains some of the jargon….good for the non Marketing types.

  2. It’s perfect time to make some plans for the future and it’s time to be happy.
    I have read this post and if I could I wish to suggest you few interesting things
    or advice. Maybe you can write next articles referring
    to this article. I desire to read more things about it!

  3. I will immediately seize your rss as I can’t find your email subscription link or newsletter service.
    Do you’ve any? Please permit me know so that I could subscribe.

    Thanks.

    chaussures louboutin homme

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s