Remember that “Your Website is your Storefront Display”.
This is often forgotten during the design process. A company’s website is usually the first impression potential customers have of a business. It should communicate a clear message that supports the brand, in simple terms, what your business is about.
There are several things that you need to know as part of the design process. To start with, determine who is the target market, how you will reach them, then develop the message to be communicated.This message should be the basis for all other online posts.
Many small bricks and mortar businesses struggle with this. They do not understand how to translate their vision of the business into an online presence. The important thing to do is to distill the essence of why you are in business, how you solve your customers’ problems and how you are different from the competition.