Is this what we are trying to do with our Marketing efforts, hit a target? Is the target a sale? If so, then does technique determine the outcome? Does this mean that continually improving our technique will yield better results. What does this look like?
As a business learns more and more about its target market, it improves the likelihood that it provides the products and services its customers want. This information can also be used to develop better ways to promote the business. It is also vital for developing marketing campaigns that get information to potential customers where and when there is the highest probability of making sales.
Fortunately today results of each campaign can be measured using analytics to track things such as coupon redemption rates, and “click-through” and conversion rates for each post, email campaign and call-to-action. This is way we understand what works and what does not. It is a continuous process, as we identify the type of content that gets the most results, we can then customize the message for the audience.
This type of systematic approach to Marketing gets Sales. Just like the arrow hitting the target, this is the improvement process that yields results.
Reaching your target market is often challenging. Get a copy of our free eBook, ” A Primer on Community Based Marketing”, to get information about Community Based Marketing Programs. “Like us” on Facebook to access even more resources.