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Community Based Marketing and Loyalty Programs for Small Business


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How to use Lessons from Archery to improve our Marketing Campaigns

MP900404836 In archery, mastering the technique gives the preferred result, hitting the target.

Is this what we are trying to do with our Marketing efforts, hit a target? Is the target a sale? If so, then does technique determine the outcome? Does this mean that continually improving our technique will yield better results. What does this look like?

As a business learns more and more about its target market, it improves the likelihood that it provides the products and services its customers want. This information can also be used to develop better ways to promote the business. It is also vital for developing marketing campaigns that get information to potential customers where and when there is the highest probability of making sales.

Fortunately today results of each campaign can be measured using analytics to track things such as coupon redemption rates, and “click-through” and conversion rates for each post, email campaign and call-to-action. This is way we understand what works and what does not. It is a continuous process, as we identify the type of content that gets the most results, we can then customize the message for the audience.

This type of systematic approach to Marketing gets Sales. Just like the arrow hitting the target, this is the improvement process that yields results.

Reaching your target market is often challenging. Get a copy of our free eBook, ” A Primer on Community Based Marketing”,  to get information about Community Based Marketing Programs. “Like us” on Facebook to access even more resources.

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The New Normal combining Sales Collateral with Social Media

WWW on GlobeI just went through a pile of post cards and flyers I picked up from the mail. Most were from small local businesses. The interesting thing was, they all included their website or invited recipients to “like” them on Facebook. This seems to be the new normal.

To quote, Josh Mendelson, Vice President, CHADWICK MARTIN BAILEY, “While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low-cost touch point that has a direct impact on sales & positive word of mouth”.

Social Media is one of the most effective means of communicating with customers, offering promotions, brand building and collecting customer feed back. It is an excellent way to get more out of your marketing dollars. Most of them are free to join. The most important thing is to use them effectively.

There has been a shift in the way we consume information. A website is just the beginning, an effective online strategy should include Facebook, Business Blogging and Twitter. Most of us, when we have a requirement use Google or Facebook to find out about it. Information about the product or service, the company that supplies it, what our friends think about it, and how to purchase it.

The key to success in this digital world is to be where your customers are and to provide information where and when they want it. This is the new normal in Marketing for Small Business.