I just went through a pile of post cards and flyers I picked up from the mail. Most were from small local businesses. The interesting thing was, they all included their website or invited recipients to “like” them on Facebook. This seems to be the new normal.
To quote, Josh Mendelson, Vice President, CHADWICK MARTIN BAILEY, “While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low-cost touch point that has a direct impact on sales & positive word of mouth”.
Social Media is one of the most effective means of communicating with customers, offering promotions, brand building and collecting customer feed back. It is an excellent way to get more out of your marketing dollars. Most of them are free to join. The most important thing is to use them effectively.
There has been a shift in the way we consume information. A website is just the beginning, an effective online strategy should include Facebook, Business Blogging and Twitter. Most of us, when we have a requirement use Google or Facebook to find out about it. Information about the product or service, the company that supplies it, what our friends think about it, and how to purchase it.
The key to success in this digital world is to be where your customers are and to provide information where and when they want it. This is the new normal in Marketing for Small Business.