While doing research for a client, I found a whole new way to communicate directly with customers. A software approach that lets businesses send information about the “hot deal” of the day to their customers’ smart phones.
Merchants sign up and set up the system, then input their deals, rewards and coupons. Customers down-load the app and sign up. When they are near the business, the system does the rest. It transmits the deals to their phones.
This new approach does away with Coupon Cutting and Sorting. Change promotions daily, even hourly. There is no points liability to manage and no risk for the merchant.
I immediately signed up and soon my client joined. It is an easy, effective way to communicate directly with current customers and to attract new ones. Just about everyone is interested in trying out a new app, are you?