Can it be this simple? Sometimes it is. We all have the same basic needs.
- Financial, political, or psychological independence
Connecting with our audience is the goal of all Marketing. Creating content that meets the most important needs of your target market is the key. It must extol the benefits of the product or service, show how it solves a problem or need, while building trust and overcoming objections.
Providing the right information at the right time is always a challenge. Each part of the buying cycle is different. An overview works when customers want general information but when they are comparing your products and services with the competition, they want detailed specifications.
This is a great article that shows how to create content that relates our fundamental needs with the buying decision.