How can smaller centers compete with the big cities? By developing strategies that encourage residents to shop in their local community. The key to making these types of programs successful is making them flexible enough to work for different types of businesses.
Loyalty Programs are a great way to focus the attention on local businesses. A Coalition Loyalty Program made up of local businesses is a good way to start. Residents collect points and redeem them at other local businesses.
Make it Simple. Signing up for the Program should be quick and easy. Consider getting away from the standard Loyalty Card. There are other ways to do it.
Make it Fun. Use a mobile app to delivers deals and rewards directly to your customers’ smartphone.
Make it easy to Save. A Coalition Program makes it easy to collect and redeem points at different businesses for items customers want.
This type of Community Based Marketing targets customers in your area. It leverages marketing dollars and increases exposure of the businesses that join the Program. Large corporations use these types of programs to increase market share, collect information on customer buying trends to develop marketing campaigns and discounting strategies. Now this type of information is available to small businesses.