Keep your Business Local

Community Based Marketing and Loyalty Programs for Small Business

“Shop Local” Loyalty Strategies

15 Comments

Women Window Shopping

How can smaller centers compete with the big cities? By developing strategies that encourage residents to shop in their local community. The key to making these types of programs successful is making them flexible enough to work for different types of businesses.

Loyalty Programs are a great way to focus the attention on local businesses. A Coalition Loyalty Program made up of local businesses is a good way to start. Residents collect points and redeem them at other local businesses.

Make it Simple. Signing up for the Program should be quick and easy. Consider getting away from the standard Loyalty Card. There are other ways to do it.

Make it Fun. Use a mobile app to delivers deals and rewards directly to your customers’ smartphone.

Make it easy to Save. A Coalition Program makes it easy to collect and redeem points at different businesses for items customers want.

This type of Community Based Marketing targets customers in your area. It leverages marketing dollars and increases exposure of the businesses that join the Program. Large corporations use these types of programs to increase market share, collect information on customer buying trends to develop marketing campaigns and discounting strategies. Now this type of information is available to small businesses.

Advertisements

Author: birowriting

Online Content Manager, I write blogs, articles, web content, proposals, in fact writing is what I do best.

15 thoughts on ““Shop Local” Loyalty Strategies

  1. I am sure this post has touched all the internet people, its really really pleasant piece of writing on building up
    new web site.

    http://bookmarktroop.com/?key=michael+kors+outlet+online

  2. I’m not that much of a online reader to be honest but your sites really
    nice, keep it up! I’ll go ahead and bookmark your website to come back later on.

    Cheers

  3. I have read so many content concerning the blogger lovers
    except this article is genuinely a fastidious post,
    keep it up.

  4. I enʝoy what you guys ɑre up too. This type of clever work and exposure!
    Keep up the excеllent woгks guys I’ve inсօrρorated you
    guys to my blogroll.

  5. Appreciate the recommendation. Will try it out.

  6. Excellent post. I was checking constantly this weblog and I’m inspired!
    Very useful information particularly the final section 🙂 I maintain such
    info much. I used to be looking for this certain info for a very lengthy time.
    Thank you and best of luck.

  7. Excellent way of describing, and nice piece of writing to
    take information about my presentation focus, which i am going to deliver in institution of higher education.

  8. Howdy! Would you mind if I share your blog with my facebook group?

    There’s a lot of people that I think would really appreciate your content.
    Please let me know. Many thanks

  9. Very nice article, just what I was looking for.

  10. Fantastic blog! Do you have any tips and hints
    for aspiring writers? I’m hoping to start my own site soon but I’m a little
    lost on everything. Would you suggest starting with a free platform
    like WordPress or go for a paid option? There are so many options out there
    that I’m totally overwhelmed .. Any tips? Thanks!

  11. If some one wants expert view about running a blog afterward i propose him/her to go to
    see this webpage, Keep up the fastidious work.

  12. I couldn’t refrain from commenting. Exceptionally well written!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s