It is that time again. Along with the holiday plans, parties and presents, we need to do a “check-up” on what is working in our online strategies and what is not. The statistics in this article show that there are subtle shifts in how different age groups use social media.
Facebook is still going strong. The average time spent on the site is about 20 minutes per day per user. The interesting thing is that there is a decline in the amount of time 13-17 year olds spend on the platform but 23% of the other age groups still use it.
On the other hand, Twitter usage by the 13-17 year old group has increased by 26%. This number is expected to continue to increase. Twitter devotees like the real-time communication they have with their followers.
The Snapchat platform is another one to watch. This mobile application lets users send out messages that disappear after a defined time. This approach is potentially a response to privacy concerns about content on the internet. The question remains, how does it fit into an online strategy?
Google+ is now the second largest social network behind Facebook. Its search capabilities and ability to evolve make it an important player. The down side is that not many marketers have embraced the platform.
Video continues to grow. Showing, not telling is still the best way to present information. Using Podcasts, YouTube and Vine make it easy to create and distribute video content.
Change is the norm and so as we review what we did last year and prepare for 2014, the important thing is to find the channels that work for your business.