Keep your Business Local

Community Based Marketing and Loyalty Programs for Small Business


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Time to Tune-up your Online Presence

Big fireworkNow is the time to get ready for the New Year!

This is a good time to update your online presence, but where do you start? Your first step is to decide on your focus for 2014.

Is it to build brand awareness, increase traffic, increase market share or all the above? Your objectives determine your strategy. Based on that comes the implementation plan.

If your want to build traffic to your website, consider starting a Blog and/or being a guest Blogger. To increase brand awareness, use different social media channels to reach new demographic groups. Use promotions on your website and Facebook to increase market share. Email campaigns are great to get your message directly to your customers and increase customer retention.

Your implementation plan starts with a customer profile. Identify the type of information customers want, how they buy and the social media they frequent. Develop an editorial calendar based on the profile, choose the topics, the authors of each piece, and how often and where to publish. Select topics for content and channels based on the profile of your target market.

Then get started. Working the plan takes away the guess-work. Assign authors and publish. Use data analytics to understand the type of content that works on what platform and repeat it. Remember you can reuse content on other platforms and in different formats.

Always keep in mind your goals. You not only want to entertain but to tell your audience about developments in the business, announce new products and services, and promotions.

Happy New Year! May this one be your best yet!

Fireworks

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Measures of Success

Each of us measures success in a different way. The Hartford Small Business Success Study identified the most common measures used by small business owners. As might be expected most are financial. For many people, that is the bottom line.

24% – Earn enough to live comfortably
23% – Do something I enjoy
18% – Increase profitability from year to year
9% – Pay employees enough to live comfortably
9% – Other
7% – Have free time to do what I want
6% – Pass the business to a family member
4% – Sell the business for a big profit

Posted by:  Sarah Matista

Many small business owners also enjoy contributing to the local community and providing jobs. These tireless souls that work 60 to 90 hour weeks to make things happen are the reason there is vibrancy and diversity in these communities.

Regardless of your measure. May you continue to be successful and enjoy a prosperous 2014.

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All the best at Christmas and in the New Year!