Keep your Business Local

Community Based Marketing and Loyalty Programs for Small Business


1 Comment

Customer Engagement – How does it work?

Picture4How does it work, or better yet, how can you make it work for you? The first thing to understand is that this is a Multi-Step Process. A Process that uses different marketing components to interact with your Target Market at each step in the buying cycle.

Step One is to tell potential customers about your Products and Services. Traditional (print, TV) and online channels (website, social media) are great for doing this. The next step is to invite potential customers to learn more about the Products and Services by visiting a website, signing up for a webinar, reading a blog, on social media, or requesting a brochure by mail. Let them get to know your products and brand by posting content that interests them. Show then what you can do for them, give away free trials and samples.

Next, is the Purchase. Make it easy for your Target Market to buy. Find out what is comfortable for them. This could be a Subscription Page on your website, a store-front or a sales representative. Encourage current and potential customers to sign up for your newsletter, follow you on Facebook and other social media sites. This is a great way to confirm the buying decision. Ask them to share their experience with their friends.

Now that you have a customer base. Send them promotions by direct mail, via your website, Facebook or using sales representatives. The greatest compliment is a repeat sale. It is the least expensive and shows that customers like your offering. A trilled customer is the most effective marketing asset a business can have. Word of mouth and organic sharing is the most persuasive form of communication. Keep in touch with customers via eNewsletters, blogs, posting offers on social media and invitations to special events.

Potential customers are in different places in the buying cycle. Repeat the Steps in the Process to give the stimulus and information they need while making the buying decision.

Advertisements


Leave a comment

Yes, we still like our Loyalty Programs

Satisfaction by Program_Canada

Loyalty Report – Canadian Edition| Maritz Loyalty Marketing.

Consumers still love their Loyalty Programs. Many see them as a way to get more value from the businesses they frequent and the brands they buy. The most popular Loyalty Programs are easy to understand and offer rewards that fit their lifestyle.

Effectively marketing the Program is the key to success. Company websites, social media, blog posts and Pinterest pages often showcase the Programs. Many use in-store signage to promote their benefits, and employees to tell customers about the Program and to enroll them. Talking directly to customers is often the best way to spread the word.

Members of the best Programs are engaged. Company communications, reward structures and the redemption process appeal to the markets they serve. The Programs can be modified in response to customer feedback and the changing business environment. Members get the most flexibility with Multi-Merchant Programs. They encourage cross promotion with other businesses. Points collected at the dry cleaners can be redeemed for flowers or a birthday gift. Members get choice and the merchants can leverage each others’ customer base.

All manage rewards and points to get the most effective Return on Investment (ROI). A positive ROI means the program is sustainable. The key is to balance making it profitable for the business and attractive for the members.

Marketing for Small Business is really Relationship Marketing. The unique experience you create for customers makes your business different from the one next door. Loyalty Programs for Small Business encourage customers to build those links, frequent the small businesses in their area and to “Shop Local”.

Want more Marketing and Loyalty Tips and Techniques: