Here is a “snap shot” of what consumers said about Loyalty Programs in 2013.
- 36% of Americans participate in loyalty programs (Hotels.com)
- There are 2.65 billion loyalty program memberships in the US, 21.9 per household, but people are only active in 9.5 (Colloquy)
- The average consumer is a member in 7.4 programs but only active in 63% of them (Maritz)
- Overall loyalty program membership is growing at 26.7%, while active memberships are growing at just 21.2% (Colloquy)
- 39% of adults 35-44 are enrolled in up to five different programs (Hotels.com)
- 35% of points program members redeem awards (Forrester)
- Female consumers (68%) are more loyal to brands than males (55%) (Analytic Partners)
- Just 25% of US consumers consider brand loyalty as something that impacts their buying behavior (Ernst & Young)
- 57% modify when and where they buy in order to maximize the loyalty benefits (Maritz)
- 46% modify brands they buy to maximize the loyalty benefits (Maritz)
- 69% say choice of retailer is influenced by where they can earn customer loyalty/rewards program points (Maritz)
- 31% of American consumers cite perks as the most important factor for joining loyalty programs (Hotels.com)
- 51% of U.S. consumers switched service providers in the past year due to poor customer service (Accenture)
- 85% of consumers say companies could have recognized & rewarded them for doing business with them (Accenture)
Loyalty Programs are now simple to implement and provide benefits to both businesses and their customers. Businesses learn more about the buying habits and create close ties with their target market. Customers get rewards for everyday spending. Many select products and services based on them.
The challenge is to select a Program that meets your needs.