Keep your Business Local

Community Based Marketing and Loyalty Programs for Small Business


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How can You get What you Want?

3 Ways to Get what you Want

3 Ways to Get What You Want by Giving People What They Want | Copyblogger.

Can it be this simple? Sometimes it is. We all have the same basic needs.

  • Love
  • Financial, political, or psychological independence
  • Status
  • Recognition

Connecting with our audience is the goal of all Marketing. Creating content that meets the most important needs of your target market is the key. It must extol the benefits of the product or service, show how it solves a problem or need, while building trust and overcoming objections.

Providing the right information at the right time is always a challenge. Each part of the buying cycle is different. An overview works when customers want general information but when they are comparing your products and services with the competition, they want detailed specifications.

This is a great article that shows how to create content that relates our fundamental needs with the buying decision.

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The “New and Improved” Buggy Whip?

Buggy WhipEver feel as if you are designing and promoting the “new and improved” buggy whip? A product or service that seems obsolete. Or is it? Many companies are using online strategies to re-invent themselves.

For example, the used car magazine that offers its inventory online. Customers can browse and get consumer feed-back on each product. What about the online coupon market and the fact that we can now buy almost everything online?

Take another look at your processes and procedures and how you interact with your customers. There might be a more effective way using online strategies. Today’s customers go to the internet first, do their research and then decide when and where to buy.

Business renewal is the key to maintaining your place in the market. How do your customers like to interact with you? When you can answer that question, you can design a process that works for your business.

It can be as simple as displaying your products on Pinterest, facilitating online ordering or providing customer service on an interactive website. Always remember, make it easy for customers to contact you online and directly. Make the buying process easy. Reinvent the “buggy whip”.


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Just in Case you were wondering if being online works

To summarize:
  • Email marketing is alive and well
  • Use of smartphones to access content is up
  • Customers use blogs to research products and then make buying decisions
  • Images in posts get more attention
  • Nurturing leads results in more customers……
The marketplace has changed. Customers want to access information when they have a requirement, make a decision and then purchase at the channel that suits them the best. The challenge is to get your message to them when they want it. An effective online strategy incorporates the platforms that are used most often by your target market and delivers the type of content that they find interesting.


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The Marketing “Easy Button”

The Marketing "Easy Button"Everyone in the know, says that you need an online strategy. But, how do you develop and sustain one? Sometimes it is impossible to effectively support all the Marketing initiatives required to implement and even more importantly maintain one . You know what you think when you go to a site that has not been updated since…2000. We have all seen them.

There are many estimates as to how often you should post. Once a day, once an hour, once a month – the frequency usually depends on how much time a business can spend on Marketing. The best approach might be to post when there is a new promotion or something interesting is happening in the business.

If this is still not often enough then providing information on customer and industry trends is a good way to keep the dialog going. A good place to start is to develop a publication schedule. Next, recruit writers. If there are enough resources available some should be from within the business. If not, there are many consultants that can help you.

The same approach can be used in other areas.  Newsletters are a great way to contact your customer base. A great newsletter sent to an up to date distribution list is worth its weight in gold. Remember that your Facebook page can be used as a website, you can update it as often as you want to. Add promotions, coupons and anything else that appeals to your Target Market.

Remember that sometimes we all need to use the “Easy Button” and call someone.