Each of us measures success in a different way. The Hartford Small Business Success Study identified the most common measures used by small business owners. As might be expected most are financial. For many people, that is the bottom line.
24% – Earn enough to live comfortably
23% – Do something I enjoy
18% – Increase profitability from year to year
9% – Pay employees enough to live comfortably
9% – Other
7% – Have free time to do what I want
6% – Pass the business to a family member
4% – Sell the business for a big profit
Many small business owners also enjoy contributing to the local community and providing jobs. These tireless souls that work 60 to 90 hour weeks to make things happen are the reason there is vibrancy and diversity in these communities.
Regardless of your measure. May you continue to be successful and enjoy a prosperous 2014.
All the best at Christmas and in the New Year!