Consumers still love their Loyalty Programs. Many see them as a way to get more value from the businesses they frequent and the brands they buy. The most popular Loyalty Programs are easy to understand and offer rewards that fit their lifestyle.
Effectively marketing the Program is the key to success. Company websites, social media, blog posts and Pinterest pages often showcase the Programs. Many use in-store signage to promote their benefits, and employees to tell customers about the Program and to enroll them. Talking directly to customers is often the best way to spread the word.
Members of the best Programs are engaged. Company communications, reward structures and the redemption process appeal to the markets they serve. The Programs can be modified in response to customer feedback and the changing business environment. Members get the most flexibility with Multi-Merchant Programs. They encourage cross promotion with other businesses. Points collected at the dry cleaners can be redeemed for flowers or a birthday gift. Members get choice and the merchants can leverage each others’ customer base.
All manage rewards and points to get the most effective Return on Investment (ROI). A positive ROI means the program is sustainable. The key is to balance making it profitable for the business and attractive for the members.
Marketing for Small Business is really Relationship Marketing. The unique experience you create for customers makes your business different from the one next door. Loyalty Programs for Small Business encourage customers to build those links, frequent the small businesses in their area and to “Shop Local”.
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