Keep your Business Local

Community Based Marketing and Loyalty Programs for Small Business


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The “New and Improved” Buggy Whip?

Buggy WhipEver feel as if you are designing and promoting the “new and improved” buggy whip? A product or service that seems obsolete. Or is it? Many companies are using online strategies to re-invent themselves.

For example, the used car magazine that offers its inventory online. Customers can browse and get consumer feed-back on each product. What about the online coupon market and the fact that we can now buy almost everything online?

Take another look at your processes and procedures and how you interact with your customers. There might be a more effective way using online strategies. Today’s customers go to the internet first, do their research and then decide when and where to buy.

Business renewal is the key to maintaining your place in the market. How do your customers like to interact with you? When you can answer that question, you can design a process that works for your business.

It can be as simple as displaying your products on Pinterest, facilitating online ordering or providing customer service on an interactive website. Always remember, make it easy for customers to contact you online and directly. Make the buying process easy. Reinvent the “buggy whip”.

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