Keep your Business Local

Community Based Marketing and Loyalty Programs for Small Business


Leave a comment

Turn a Researcher into a Customer

image001

 How to Turn a Curious Researcher Into a Happy Customer.

We invest a tremendous amount of time and money on social media. The question is, how can we make “it” work just as hard for us? There are some great ideas in is article on how to do this. 

Be careful. unless you have staff, it is probably not possible to participate on all the social media platforms. Identify the ones that match up with your Target Market, and that you can support. A consistent online presence will build your Brand and encourage Customer Engagement.

Remember to use the Data Analytics Tools to keep an eye on traffic flow. Track where your visitors come from, their demographics and how interested they are in your content, i.e. how long they stay. This is the best way to know if you are getting your message to your potential customers. Repeat what works and discard the rest.

If you need to, get help with your online marketing, and content creation and distribution. Doing it badly is almost as bad as not doing it at all.

Advertisements


Leave a comment

Time to Tune-up your Online Presence

Big fireworkNow is the time to get ready for the New Year!

This is a good time to update your online presence, but where do you start? Your first step is to decide on your focus for 2014.

Is it to build brand awareness, increase traffic, increase market share or all the above? Your objectives determine your strategy. Based on that comes the implementation plan.

If your want to build traffic to your website, consider starting a Blog and/or being a guest Blogger. To increase brand awareness, use different social media channels to reach new demographic groups. Use promotions on your website and Facebook to increase market share. Email campaigns are great to get your message directly to your customers and increase customer retention.

Your implementation plan starts with a customer profile. Identify the type of information customers want, how they buy and the social media they frequent. Develop an editorial calendar based on the profile, choose the topics, the authors of each piece, and how often and where to publish. Select topics for content and channels based on the profile of your target market.

Then get started. Working the plan takes away the guess-work. Assign authors and publish. Use data analytics to understand the type of content that works on what platform and repeat it. Remember you can reuse content on other platforms and in different formats.

Always keep in mind your goals. You not only want to entertain but to tell your audience about developments in the business, announce new products and services, and promotions.

Happy New Year! May this one be your best yet!

Fireworks


2 Comments

Grammar Girl : 10 Tips to Banish Typos :: Quick and Dirty Tips ™

Our last post had an interesting and embarrassing typo, so I just reviewed the key steps of proof-reading with members of my staff. No matter how often you create content, there is always the possibility that something can go wrong. Sometimes we rely too much on spell-checker, there are many times when it will not catch the mistake. This article has some other great ideas. Ideas that we are all going to implement.

Grammar Girl

Grammar Girl : 10 Tips to Banish Typos :: Quick and Dirty Tips ™.