Our last post had an interesting and embarrassing typo, so I just reviewed the key steps of proof-reading with members of my staff. No matter how often you create content, there is always the possibility that something can go wrong. Sometimes we rely too much on spell-checker, there are many times when it will not catch the mistake. This article has some other great ideas. Ideas that we are all going to implement.
- Email marketing is alive and well
- Use of smartphones to access content is up
- Customers use blogs to research products and then make buying decisions
- Images in posts get more attention
- Nurturing leads results in more customers……
Everyone in the know, says that you need an online strategy. But, how do you develop and sustain one? Sometimes it is impossible to effectively support all the Marketing initiatives required to implement and even more importantly maintain one . You know what you think when you go to a site that has not been updated since…2000. We have all seen them.
There are many estimates as to how often you should post. Once a day, once an hour, once a month – the frequency usually depends on how much time a business can spend on Marketing. The best approach might be to post when there is a new promotion or something interesting is happening in the business.
If this is still not often enough then providing information on customer and industry trends is a good way to keep the dialog going. A good place to start is to develop a publication schedule. Next, recruit writers. If there are enough resources available some should be from within the business. If not, there are many consultants that can help you.
The same approach can be used in other areas. Newsletters are a great way to contact your customer base. A great newsletter sent to an up to date distribution list is worth its weight in gold. Remember that your Facebook page can be used as a website, you can update it as often as you want to. Add promotions, coupons and anything else that appeals to your Target Market.
Remember that sometimes we all need to use the “Easy Button” and call someone.