How do you take that great idea and make a business out of it? This is a question I get asked a lot. I usually answer it, with another question. “Do you know who will buy your product or service?”
Simply put, this is your Target Market. To be successful, businesses need to know what they buy, when they buy and how often they buy. If there is enough demand for your products or services then you have a viable business. The next part of the process is to position the business so that customers know that you provide these products or services and you are “top of mind” when they are ready to buy.
This is where Marketing comes in. Does marketing mean spending lots of money? Not really. It means spending on programs that get your message to your potential customers. This could mean point of sale displays, websites, blogs, advertising, coupons, loyalty programs, direct mailings, email campaigns, the list goes on and on.
Where do you start? You start where your customers are. Do they read newspapers, are they online, do they collect coupons – you need to be wherever they are. The challenge is to create the right mix of programs that communicate your message and support your business objectives.
Contact us to discuss the type of programs that work best for you and your target market. Our Community Based Marketing approach helps small business access programs that are usually only available to large corporations. LocalBizConnex has created Marketing tools that support small businesses and help them focus their promotional dollars on their Target Market.