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Community Based Marketing and Loyalty Programs for Small Business


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Target Market, Marketing, Promotions, where do you Start?

How do you take that great idea and make a business out of it? This is a question I get asked a lot. I usually answer it, with another question. “Do you know who will buy your product or service?”

Simply put, this is your Target Market. To be successful, businesses need tA woman hand carrying a bunch of colorful shopping bagso know what they buy, when they buy and how often they buy. If there is enough demand for your products or services then you have a viable business. The next part of the process is to position the business so that customers know that you provide these products or services and you are “top of mind” when they are ready to buy.

This is where Marketing comes in. Does marketing mean spending lots of money? Not really. It means spending on programs that get your message to your potential customers. This could mean point of sale displays, websites, blogs, advertising, coupons, loyalty programs, direct mailings, email campaigns, the list goes on and on.

Where do you start? You start where your customers are. Do they read newspapers, are they online, do they collect coupons – you need to be wherever they are. The challenge is to create the right mix of programs that communicate your message and support your business objectives.

Contact us to discuss the type of programs that work best for you and your target market. Our Community Based Marketing approach helps small business access programs that are usually only available to large corporations. LocalBizConnex has  created Marketing tools that support small businesses and help them focus their promotional dollars on their Target Market.

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New Coupon and Loyalty Programs for Small Business

Competition for the consumers dollars increases every day. Businesses now find that they must provide more and more incentives to get customers to spend their money in their stores. Coupon and Loyalty Programs that focus on your customer base, increase your competitive advantage.
Loyalty Programs for Small Communities2
Many strategies are available to reach out to this target market. Some of the most popular are ones that that allow businesses to reward customers and acknowledge special occasions in their lives. They are designed to reward customer spending and entice them to come back and spend even more. Most importantly, they build relationships.
Coupons and Loyalty Programs are proven ways to build these relationships. They influence customer behavior. Discounts and rewards work. According to an article on www.shop.org in 2012 the best results come from personalized discounts.
Loyalty Programs for Small Communities
Personalization comes from knowing who your customers are. Who is buying cosmetics, going on extended luxury vacations or is buying new furniture. Programs that let you learn more about your customers are worth their weight in gold.
To quote Gary Vaynerchuk, “high touch marketing maintains old school values while using the latest tools to build relationships with customers”. Too many businesses have forgotten that building a business is about building relationships.
Our Programs build on the traditional coupon and loyalty ideas and take them a step further. Customers sign up to get access to specialty programs. They receive their coupons via email or special mailings.

LocalBizConnex has  created Marketing tools that support small businesses and give them access to their target market. Take our short quiz to see how you stack up and visit us at www.localbizconnex.ca to see the programs and services we offer.


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Consumers Changing Holiday Shopping Behavior To Rack Up More Rewards | Loyalty360.org

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Happy Holidays from LocaBizConnex

Back To Results

Data from Cartera Commerce reveals 88 percent growth in online holiday sales driven through top miles, points and cash back sites – more than four times overall ecommerce growth….

Consumers Changing Holiday Shopping Behavior To Rack Up More Rewards | Loyalty360.org.

Reward Programs are still going strong and are having an impact on how consumer dollars are being spent. Our Programs are designed for Small Businesses and focus on your target market, the residents in your Community.

Get a copy of our free eBook “The ABC’s of Loyalty Programs” for the information you need to implement one.


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Infographic: Inside the Holiday Shopping Forecast | Inc.com

holiday shopping forecast

Shoppers are starting to get into the Christmas spirit according to the Holiday Shopping Retail Forecast from Infographic. See where and how they are spending their money.

Infographic: Inside the Holiday Shopping Forecast | Inc.com.

Maeghan Ouimet is a business and culture reporter whose work has appeared in Boston Magazine and Rolling Stone. She covers technology start-ups and innovations from the San Francisco bureau for Inc.com. @MaeghanO


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“A Primer on Community Based Marketing”

All the information you need to implement a Community Based Marketing Program

“A Primer on Community Based Marketing” is a guide to setting up cross promotional Marketing Programs. The programs are designed develop markets for small business and create long-term relationships in the community.

They are flexible and open to all businesses in a geographic area. They can be used to promote business, local fairs and municipal initiatives.

LocalBizConnex develops programs that encourage residents to Shop Local and support their community.